CX/UX Design & Research and Brand strategy
Key activities
- Design and Design ThinkingMore than 20 years of practical experience in design, 7 years of research and design experience using design thinking methodology. I conduct workshops and intensive courses. My favorite tool is Lego Serious Play, which helps adults combine systematic and imaginative thinking to solve problems.
- Brand strategy, brand platformBrand strategy, brand platform: combining meanings and visual language to solve business problems. I help you find the exact metaphor of the brand and translate it into the figurative plane of identity.
- Massive transformative purposeI help teams formulate a large-scale transformational goal of a startup, in order to achieve ambitious business indicators and brand attractiveness in the eyes of target audiences. I advise on design processes: recruitment, hiring, training, processes. An expert in the accelerator of innovative programs.
- Podcast "Think like designer" (ru)An educational mentoring project in which I give lectures, write a channel and a podcast "Think Like Designer" – an aggregator of accumulated experience about design, the role of empathy in designing client experience, communications and career.
Career track
last 8 years
Since 2023
Since 2023
AB Digital
Head of Design
Head of Design at AB Digital, a FINTECH company, that digitizes and automates one of the largest regional banks in Tatarstan.
2022-2023
2022-2023
Cue
Co-founder, Head of Brand&Design
Co-founder and Head of Design at Cue – online booking platform for the rental and services sector. Leading the positioning and brand, helping in organising design processes, advise on UX direction and research. 100+ active clients, geography: Russia, Belarus, Kazakhstan, UAE, USA.
2020 - 2023
2020 - 2023
Ailet
Head of Design
The leading designer and Head of Brand&Design at Ailet LLC: a b2b solution based on computer vision for business in retail. In this position, helped to carry out a renaming (ex. Intelligence Retail) and a large-scale rebranding of the company and its product line to enter the international market. The author and one of the creators of the "Epitome Multidimensional design system", which covers the needs of not only the product, but also the company's sales marketing. Launched the process of research and usability indicators. At the moment, the product has expanded its presence to 25 countries and 100K+ users.
2016-2020
2016-2020
BARS Group
Head of Design
Head of the Design department, then Design Director at BARS Group (TOP 50 largest IT companies in Russia, Tadviser).
Consulting and researches clients
Education
- 2023 – Coach C1 D.StandardsCredly Certificate, Design Thinking Center, Moscow
- 2023 – Process Commucation Model P1, P2Protalanted Lab
- 2021 – Design management patternsBangBangEducation Certificate
- 2020 – Customer Journey MapDesign Thinking Center
- с 2017 – Design Thinking Camp regular participate
- 2017 – Design Thinking Base CourseWonderful Lab
- 2016 – UX-designSkillbox University
- 2004-2009 – PR SpecialistAlekseev University, Nizhniy Novgorod